Design products that domain experts actually trust
9 years · 5 industries · 5 countries. AI products for energy forecasting, search, healthcare, and payments. All shipped across Europe, America and Asia.
Design is made for impact
At GuGuGu, product design is more than delivery — it's a way to connect people and share what we know. We believe a good idea is only worth as much as it's shared with the world.
Design Studio
AI-first design for worldwide customers
Design Podcast
The most popular design podcast in 2022
Community Organizer
Organize UX Camp Amsterdam from 2024–2026
Social Impact
Taiwanese presidential campaigns
Education
NCKU Industrial Design (BSc)
TU Delft Strategic Design (MSc)
Nine years across hard domains
Energy forecasting, patient recovery, hydrology, data integration, payments — each domain brought its own complexity. Shipped across NL, ES, UK, US, and TW.
P
Product Designer
@shell
Nien-Hua's ability to speak the language of business has been invaluable during stakeholder meetings, where his skill in translating needs into effective designs is crucial for product development.
I
IT Lead
@capco
He takes the time to learn your design system at a deep level and dive into technical details such as API design to ensure his designs can be implemented effectively.
S
Service Designer
@shell
He proactively nudges stakeholders and team members towards innovative opportunities, constantly pushing the boundaries to improve our processes and the potential of our products.
D
Design Director
@convatec
Nien-Hua's contributions extend beyond his role, as evidenced by his engagement in the broader design community. His dedication to professional growth and knowledge sharing is commendable.
D
Design Lead
@shell
He's a highly collaborative designer who thrives in a diverse team environment. He's been able to effectively communicate design decisions with stakeholders and developers, ensuring everyone was aligned on the desired outcomes.
S
Service Designer
@shell
He is always ahead of the curve, always in tune with current design and technology trends.
P
Product Designer
@shell
Nien-Hua's ability to speak the language of business has been invaluable during stakeholder meetings, where his skill in translating needs into effective designs is crucial for product development.
I
IT Lead
@capco
He takes the time to learn your design system at a deep level and dive into technical details such as API design to ensure his designs can be implemented effectively.
S
Service Designer
@shell
He proactively nudges stakeholders and team members towards innovative opportunities, constantly pushing the boundaries to improve our processes and the potential of our products.
D
Design Director
@convatec
Nien-Hua's contributions extend beyond his role, as evidenced by his engagement in the broader design community. His dedication to professional growth and knowledge sharing is commendable.
D
Design Lead
@shell
He's a highly collaborative designer who thrives in a diverse team environment. He's been able to effectively communicate design decisions with stakeholders and developers, ensuring everyone was aligned on the desired outcomes.
S
Service Designer
@shell
He is always ahead of the curve, always in tune with current design and technology trends.
Who I Am
Where AI meets human judgment.
I've built ML products across forecast, search, and recommendation — always with the same intent: making AI outputs legible enough for domain experts to act on, not just accept.
Design that goes all the way to the code.
Writing code isn't a side skill — it's how I catch constraints early and speak the same language as engineers. With AI coding tools, I push designs from prototype to production without losing intent in the handoff.
Experience
Dec 2023 – Now
Freelancer
GuGuGu Design Studio
Rotterdam, NL
Dec 2021 – Jul 2024
Senior Product Designer (Contractor)
Shell
The Hague, NL
Oct 2019 – Nov 2021
Senior Product Designer
Bloomreach
Amsterdam, NL · Mountain View, US
Oct 2015 – Nov 2017
Digital Designer
GCA Entertainment
Taipei, TW
Talks & Community
Active in the design community
Organising UX Camp Amsterdam, speaking at UX Camp Europe and IxDA Taiwan, mentoring on ADPlist — I invest in the design community the same way I invest in my work: showing up consistently and with a point of view.
"AI Agents for designers"
UX Camp Amsterdam
2026
"Be an opinionated designer"
NCKU
2025
"Journey to craft AI products"
UX Camp Europe
2024
"The Origin and Future of Service Design"
Design Nomads ⨉ Service Design Network
2023
"Product Design in Digital Transformation"
Taiwan Design Research Institute
2022
"Nomad in Design"
Taiwan Design Power Night
2021
"Design resilience in UX"
IxDA Taiwan
Jan 2020
"Shape AI with design"
Google Developers Group Beijing
Oct 2018
Education & Recognition
MSc Strategic Product Design
TU Delft, NL · Sep 2017 – Aug 2019
National Research Scholarship
Minister of Education, Taiwan
Jun 2018
Honours Programme Student
TU Delft
Jan 2018
Orange Tulips Scholarship
Nuffic, the Netherlands
Apr 2017
Testimonials
P
Product Designer
@shell
Nien-Hua's ability to speak the language of business has been invaluable during stakeholder meetings, where his skill in translating needs into effective designs is crucial for product development.
I
IT Lead
@capco
He takes the time to learn your design system at a deep level and dive into technical details such as API design to ensure his designs can be implemented effectively.
S
Service Designer
@shell
He proactively nudges stakeholders and team members towards innovative opportunities, constantly pushing the boundaries to improve our processes and the potential of our products.
D
Design Director
@convatec
Nien-Hua's contributions extend beyond his role, as evidenced by his engagement in the broader design community. His dedication to professional growth and knowledge sharing is commendable.
D
Design Lead
@shell
He's a highly collaborative designer who thrives in a diverse team environment. He's been able to effectively communicate design decisions with stakeholders and developers, ensuring everyone was aligned on the desired outcomes.
S
Service Designer
@shell
He is always ahead of the curve, always in tune with current design and technology trends.
